I started with a few directions on the logo design, two of which are outlined here. One was a "hand-drawn style", and the other using the CAD Diagram as a reference. I settled on the hand drawn style for several reasons, the most important being I ran out of time to keep working on the Logo. It was time to file for Trademarks, finalize the toy laser engraving, and start packaging design. So without a chosen logo, it was holding things up.
I learned a lot since going through this process, and one day I want to explore redesigning this Logo.
Side Story: I originally started naming and branding the toy as "Twiddle Twister". Many weeks into the project, my lawyers informed me that the word "Twiddle" is in a mess of Trademark litigation. This made it easy to use the name for my consulting company, Untwist, as the name for the Toy. I already had the Trademark for "Untwist" in a different category, so it was easy to apply for it in the toy category.
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/53cf8036-a3ec-42f5-b242-967632266803_rw_1920.jpg?h=d24b5a753b8b1d24efed8854def72fb3)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/e0efc0cd-8428-48bf-b463-075b744b61f5_rw_1920.jpg?h=b02d116f5711d11f9b78afdbee70c801)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/2d96d43f-e8a7-40c1-9678-5ad97a72d722_rw_1920.jpg?h=42f18ff49785d10a23a81a95d427d94e)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/49db9306-7a7c-4c4f-8296-28dcb8a528d8_rw_1920.jpg?h=cf035e6bca3e3f51bf27fb7e40e118c4)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/cf38cd55-0c4c-40d4-81bc-60d37edca3a8_rw_1920.jpg?h=4e0d9f5c010c93a53dfaa91bc1e661e3)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/e11c7c2a-cc3d-452d-b37e-6e864c60ab7d_rw_1920.jpg?h=bec74fa6e6d5c2b2af99e2c17d3fac67)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/5623913a-1a5f-42d5-9d97-18acc2cf72ef_rw_1920.jpg?h=3bc1b445d75aa6de0c0ad41e27a0433a)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/8b72fd02-1f2e-4728-9a69-4f4a9007c55b_rw_1920.jpg?h=f0e5b36ee707be8cb5448510dfc814c6)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/bf841133-0fa7-47a5-ab84-56c5f5ca9017_rw_1920.jpg?h=4b249e872d625202c062ca9da1701d42)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/17cd4a45-ece1-41f1-b613-967690f8f76b_rw_1920.jpg?h=157c5748d4319685523de438401967a5)
![](https://cdn.myportfolio.com/55b1a692882b4aa65ffbf4d42a413b24/e7e9875a-40fb-4e1e-a80a-56812bb22096_rw_1920.jpg?h=685f1ba685c0722abcebe870656e7a22)